![]() ![]() I spent it observing that the vibes in this particular Popeyes were honestly really cute. The manager told her no because she didn’t order a Hottie Meal sandwich and limited quantities mean they can only give out Hottie Sauces with Hottie Meals. (Something something smart-sounding joke about supply chain, am I right?) This stuff was exclusive.ĭespite putting my order in on the app, the location was fairly crunched, and they needed to prepare my Hottie Meals fresh, which took approximately 20 minutes. When I showed up to the counter, a girl was asking if she could get a Hottie Sauce with her sandwich. Hottie Meals, that currently come with the Hottie Sauce: the chicken sandwich and the brand’s new nuggets. So on October 19, when Megan’s Hottie Sauce dropped, I headed down the block to my nearest Popeyes. Maybe this is what I had been trying to achieve with all this celebrity meal chasing: “What’s it like to eat mozz sticks in Lil Huddy’s lap?” “What would it be like if Shawn Mendes threw his low-carb Chipotle bowl at me?” And now, “What would it be like for Megan Thee Stallion to choke me out with hot sauce?” For years, people have tried to make that ‘What’s it like to have a beer with this person?’ show, and I think through hot sauce, we accidentally invented it.” Evans was on to something. It takes them off the pedestal to that normal human level. “But then something everyone can relate to is dying on hot sauce. “Celebrity is that thing that, by definition, is this unobtainable lifestyle,” he said. I figured I could pick his brain on the connection between celebrity, food, and media. (Although she did say at least one of the hot sauces beyond that point needed to be “illegal” and its creator “in prison,” she more than proved she could handle her heat.)īack in August, I sat down with Evans at a spicy curry event sponsored, hilariously, by Tums. “What is this called? Hot Ones or Cold Ones?” She proved she could get up to over 100,000 Scovilles without blinking. Unimpressed by the first handful of sauces, she wondered if Evans was tricking her. Megan also sidled up to the famed Hot Ones table, and never has there been a cleaner promotional concept: Megan’s entering the hot-sauce market, and the Complex show’s host Sean Evans is the arbiter of all things spicy celebby. Very few real celebrities (sorry Trisha) have dared venture into the mukbang space, but it’s the perfect showcase for Megan’s humor, personality, and ultimately her product. The next day, Megan released a Popeyes mukbang video where she showed off her hot sauce, saying, “It’s giving spicy. It’s super fun and camp and it’s giving Hamburglar. This is what we love to see in our fast-food advertising: a narrative. ![]() On Thursday, Popeyes released a trailer that finds Megan dressed as a Popeyes orange-rhinestone cowgirl who goes on a mission because - gasp! - “Someone stole your hottie sauce!” An anime Megan then hops on her bronco with her trusty Frenchie puppy 4oe at her side and gallops off into the night. The marketing rollout for Megan’s Hottie Sauce has been a master class in hype and knowing your brand. I’ll be filing my application to work the drive-through at Megan’s own Popeyes shortly wherever that may be (probably Texas), but first, I had to get my claws on this Hottie Sauce. Now she has vested interest, as a stakeholder, in ensuring that her Popeye’s tie-in is quality product. And unlike some celebrity fast-food collaborations that feel haphazard or tossed off, the announcement included an unprecedented detail: Meg would also become a franchise owner of five Popeyes establishments. Two heavyweights of the American South, beloved in their respective domains, combining forces. When Popeyes announced that they were collaborating with Megan Thee Stallion on a new Hottie Sauce and Hottie Meals, it made perfect sense and the hotties rejoiced. Yes, Megan Thee Stallion is the Popeyes chicken sandwich of celebrities. With hits like “ Savage,” “ WAP,” and “ Body,” she is a young sensation who does not miss. This summer’s “ Thot Shit” music video would make our year-end movies list if short filmés (and my opinion) qualified, and she’s started enough viral dance trends to single-handedly keep the lights on over at TikTok dot-biz. 1 singles, three Grammys, and knees deserving of their own insurance policy. ![]()
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